Persevering in the Whole Counsel of God was an international conference for children's ministry leaders, pastors and parents. The hexagon shape of the logo hints at the six elements of teaching the whole counsel of God which was expounded upon during the event. The teal color helped create a distinct conference brand, while complement the red and gray color palette of Children Desiring God.
The brand was then applied to countless event components including web pages, content marketing, advertising, printed mailers, attendee communication and materials, session slides, venue signage, t-shirts, the conference booklet and more.